<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.brettmacfarlane.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1c8df738-fa9a-4a9d-927d-f5f99893c6d8/IMG_4360.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/ecd31503-bfc0-4191-9bf1-2cdac57d8874/IMG_2252.jpeg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/85bbc166-0e85-4e1f-a870-44682b4a4fcd/a86a758b-0eb2-4440-a292-75e8cf7ff7ff.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1672794170944-XO65GQAQQEXCL5WHASTH/American_Psychological_Association_logo.svg.png</image:loc>
      <image:title>Home - American Psychological Association</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1672794170891-JX8X9OYS6ZX7CBFQSK69/INSEAD+Alumni.jpg</image:loc>
      <image:title>Home - INSEAD Alumni Association</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1672794171739-T0NAGZDRTEMUYF42CDYG/ispso-blue-logo1-corrected-word-420x129.jpg</image:loc>
      <image:title>Home - International Society for the Psychoanalytical Study of Organizations</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-01</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2026/failure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/6f0f71eb-b022-4d3e-b6ea-99c6ebf4cbf7/IMG_6969.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 76 ◎⁃◎ WTDW Your Innovation Fails? - Make it stand out</image:title>
      <image:caption>Image: Loan Walker, Oostend, BE April, 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2026/innovation-legitimacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c0c58f30-74ce-4791-8285-11a07e69aba8/IMG_1149.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 75 ◎⁃◎ Legitimacy to Drive Innovation - Make it stand out</image:title>
      <image:caption>Image: Jeanne d’Arc, Paris</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2026/innovation-adoption</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c7150726-84e6-46da-ab00-14990d189739/IMG_2395.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 74 ◎⁃◎ Innovation Adoption - "New Direction" - Make it stand out</image:title>
      <image:caption>Image: B. Macfarlane @Fashion Institute of Technology, New York, December, 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/books</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/b5b54c98-49a4-4e0f-8c5d-38c18ed4c750/IMG_1711.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 73 ◎⁃◎ An Innovator's Reading List - Make it stand out</image:title>
      <image:caption>Freud Museum, Vienna November 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/innovation-confidence-index</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c4d1df2c-8b9c-4895-b756-2e3dae3f0749/IMG_0004.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 72 ◎⁃◎ 2026 Innovation Forecast - Make it stand out</image:title>
      <image:caption>Skiing with world freeride champion Lorraine Huber, Austria circa 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/e33ad7b3-9cdd-4db4-9fb5-bc502a0a0539/Screenshot+2025-11-08+at+2.42.24%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 72 ◎⁃◎ 2026 Innovation Forecast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/innovation-narrative-pslmf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/59c5d3c5-b40d-459b-a783-ff3ad1e86212/IMG_7887.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 71 ◎⁃◎ Innovation Survivors Club - Make it stand out</image:title>
      <image:caption>D&amp;AD Creative Leaders Program, 2025, London</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/innovation-narrative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5ca6d191-3ace-4c52-9a7a-fb8c5f7d5572/IMG_3449.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 70 ◎⁃◎ Crafting an Innovation Narrative - Make it stand out</image:title>
      <image:caption>Actor, Author &amp; Musician John Digby Researching Simenon, Paris, 2018</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/manager-view</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/e123ca36-b2d8-42d9-9d58-dacbf8e2e579/IMG_8964.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 69 ◎⁃◎ Manager View: a New Innovation Mandate - Make it stand out</image:title>
      <image:caption>Big Burn on Blackcomb Mountain, British Columbia, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/executive-view</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1932aba9-82ef-49e4-9ce3-4e6a4d9847ad/IMG_4273.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 68 ◎⁃◎ Executive View: How to Start a New Innovation Mandate - Make it stand out</image:title>
      <image:caption>Mont Garibaldi, British Columbia, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/now-innovation-mandate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/3e17baa0-1e2e-44ef-bbea-09873757b6b8/IMG_7998.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 67 ◎⁃◎ A New Innovation Mandate - Make it stand out</image:title>
      <image:caption>Electric Dreams @Tate Modern</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/amsterdam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/d0e1120f-b351-475c-98b4-3e9770034aaf/54443044184_493d66a46f_k.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 66 ◎⁃◎ Innovation Leadership for Busy People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/68030a91-9818-4cf4-a94e-f501b7aa2cff/AMS-Alumni+Forum_PowerPoint_Final.004.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 66 ◎⁃◎ Innovation Leadership for Busy People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/410aa8a6-f106-42d9-af36-9c49fe88af1b/54442000792_c74f968073_c.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 66 ◎⁃◎ Innovation Leadership for Busy People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5572f7c8-2ba9-4f3a-a99f-be8c9267223b/AMS-Alumni+Forum_PowerPoint_Final.017.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 66 ◎⁃◎ Innovation Leadership for Busy People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/culture-gap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/7e829d3e-118d-4c2f-8f73-f0d343f34b8d/IMG_6787.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 65 ◎⁃◎ Closing Innovation’s Culture Gap - Make it stand out</image:title>
      <image:caption>Oostende, Belgium. March, 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/emotional-gearing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/d8faee7f-62c1-4986-99b7-84501dcc1227/IMG_4045.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 64 ◎⁃◎ Emotional Gearing - Make it stand out</image:title>
      <image:caption>2024 Olympic Men’s Marathon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5a6bec6d-86f4-4c17-b836-291ff19e5f91/Emotional+Gearing.png</image:loc>
      <image:title>Newsletter - Connecting Dots 64 ◎⁃◎ Emotional Gearing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2025/innovation-leadership-manifesto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/2f17806a-8de0-4d89-a50b-f87fec9ddfb0/IMG_4241.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 63 ◎⁃◎ Innovation Leadership, a Manifesto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/adversaries-to-allies-d8ps2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1a0e4d6a-ff15-4f53-acfa-e83efa55e7e7/IMG_5126.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 62 ◎⁃◎ "Let's See What Happens" - The Innovation Flywheel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/adversaries-to-allies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/fae36591-d12c-4d04-93a9-a62367174d2f/bd0dcc26-0a53-4c6e-be33-69fc7a283ae3.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 61 ◎⁃◎ Turning Innovation Adversaries into Allies - Make it stand out</image:title>
      <image:caption>Best Friends Francis and Ruby, Primrose Hill 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/7a6eff51-5231-47e5-9185-f988d5add004/09e9262b-4c18-4310-9d27-76f343eb6c13.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 61 ◎⁃◎ Turning Innovation Adversaries into Allies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/97c7debe-45c5-4762-9260-0525caa56307/8b469323-c644-42ba-989d-2f3e8e8adfb9.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 61 ◎⁃◎ Turning Innovation Adversaries into Allies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/ai-anxiety-triggers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/ef6ea459-a54a-4527-b78a-c14cc6452784/IMG_4352.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 60 ◎⁃◎ Five AI-Anxieties to Navigate - Make it stand out</image:title>
      <image:caption>Sunset from Russet Lake, British Columbia, August 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/emotional-capital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/d252233e-32e5-40ff-815a-076bc57d45ba/IMG_3930.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 59 ◎⁃◎ On Running &amp;gt; Lightspray's Olympic Innovation Gold  - Make it stand out</image:title>
      <image:caption>R&amp;D Prototypes of Lightspray on display during the Paris 2024 Olympic Games</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/3287404c-b037-4f30-865b-0990efc1c446/IMG_3952+2.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 59 ◎⁃◎ On Running &amp;gt; Lightspray's Olympic Innovation Gold  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/0327e9be-11a3-4063-80fa-5621342c4527/IMG_3934.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 59 ◎⁃◎ On Running &amp;gt; Lightspray's Olympic Innovation Gold  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/alignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5b190fc6-6e3b-4a94-89d8-0b1dcc70a60a/IMG_2111.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 58 ◎⁃◎ Overcoming the Alignment Trap - Make it stand out</image:title>
      <image:caption>Dan Flavin, Kunstmuseum Basel, May 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/innovation-tolerant-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1712863033016-4CLAYPUP3R7GAR9GE18H/IMG_0781.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 57 ◎⁃◎ Tips for an Innovation Tolerant Culture - Make it stand out</image:title>
      <image:caption>Blackcomb Mountain, Whistler, January 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/disruption</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/6d9bb63a-185a-4be1-be37-2d251ea4b6c8/DSC_0385.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 56 ◎⁃◎ Disruption is Disturbing - Make it stand out</image:title>
      <image:caption>Tokyo Stadium, June 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/04ef1dbc-63ce-491f-bcdf-dcdfa209b602/Screenshot+2024-03-09+at+7.49.03%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 56 ◎⁃◎ Disruption is Disturbing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2024/innovation-leader-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/8c6bb8f7-cef7-4a2c-b43c-909e3366889c/IMG_1112.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 55 ◎⁃◎ Innovation Leadership - 5y Insights - Make it stand out</image:title>
      <image:caption>Blackcomb Glacier, 4 February, 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/innovation-politics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/de9e0e27-625d-4435-87c5-410df6d4fe27/IMG_0801.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 54 ◎⁃◎ Innovation Politics - Make it stand out</image:title>
      <image:caption>Ai Weiwei, @ The Design Museum, UK, June 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/innovation-emotions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5fd8d4da-14ef-469d-a1de-aadfdfb2faf1/Emotions.001.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 53 ◎⁃◎ Innovation Emotions - Make it stand out</image:title>
      <image:caption>Tsukiji Fish Market, Tokyo Japan / May 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/915d124c-9369-42b3-b173-2cfec5783231/Screenshot+2023-11-24+at+3.11.41+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 53 ◎⁃◎ Innovation Emotions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/risk-takers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/754ceff4-6890-40fa-bddd-ce16e3ea215a/Risk+Takers.001.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 52 ◎⁃◎ Innovation Risk Takers - Make it stand out</image:title>
      <image:caption>Chamonix, France / January 2011</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/high-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/68f7f9dd-7040-4df7-a76b-b14063dbb88e/%E2%80%8EAmplify.%E2%80%8E001.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 51 ◎⁃◎ Maintaining High Performance - Make it stand out</image:title>
      <image:caption>Spearhead, Whistler BC / August 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/instability-rxwtl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/dd52645b-3458-47b4-b003-bf60d4e1d71f/%E2%80%8EAmplify.%E2%80%8E001.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 50 ◎⁃◎ The Perfect Strategy Delusion - Make it stand out</image:title>
      <image:caption>California Street, San Francisco / July, 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/instability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/9fda0b57-020d-44b6-b350-1d7198b8b094/%E2%80%8EAmplify.%E2%80%8E001.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 49 ◎⁃◎ Managing Instability - Make it stand out</image:title>
      <image:caption>Lauterbrunnen, CH / August, 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/emotional-capital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/3d258178-30e5-4345-9ce7-dac4be9cbf41/Amplify.001.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 48 ◎⁃◎ Emotional Capital - Make it stand out</image:title>
      <image:caption>Girona, SP / June, 2021</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/empowerment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/709ca5ad-1586-4857-b614-37af0e062a4b/Screenshot+2023-05-05+at+10.14.38+AM.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 47 ◎⁃◎ Leader Empowerment - Make it stand out</image:title>
      <image:caption>Briançon, FR / July, 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/innovator-archetypes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/13d4deb4-ada9-413c-8ce9-06599e11745d/Drop+Off.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 46 ◎⁃◎ Innovation Superheroes - Make it stand out</image:title>
      <image:caption>Blue River / 2006</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/ldr-gpt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/e0b69b01-e212-416c-8868-b2c781fda100/IMG_9435.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 45 ◎⁃◎ LDR-GPT - Make it stand out</image:title>
      <image:caption>Andermatt, Switzerland / March, 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/off-piste</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/8c502d80-8c18-4861-8305-5bb2a795305c/IMG_3942.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 44 ◎⁃◎ Go Off Piste and Innovate - Make it stand out</image:title>
      <image:caption>Whistler Mountain, January, 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2023/adrenaline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/3873e3c7-0e9a-4daa-961a-904ad2ae95b5/IMG_8650.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 43 ◎⁃◎ Innovation—the Adrenaline Sport of Business - Make it stand out</image:title>
      <image:caption>Blackcomb Mountain, January, 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/autonomous-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/19df8a97-87ec-4fb5-866b-5cfb7a8d532a/12884357-F569-4D91-AA76-281110938827.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 42 ◎⁃◎ Autonomous Leaders - Make it stand out</image:title>
      <image:caption>Joffre Lakes, Canada, 31 August, 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/leadersless-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c5e44ec1-7d5e-4238-bc20-be6bcf724ef0/IMG_2990.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 41 ◎⁃◎ Leaderless Teams - Make it stand out</image:title>
      <image:caption>Hampstead, North London 14 April, 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/systemic-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/97fd85c5-34a1-422b-b375-3c699bf7f649/CBB9DF43-649D-427D-AFA8-A1E144F640E7.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 40 ◎⁃◎ Systemic Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/e22df236-7a9e-438b-a959-1d39c7a8a158/Screen+Shot+2022-09-30+at+11.59.06+AM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 40 ◎⁃◎ Systemic Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/the-offsite-7g45s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/681632cb-1407-407c-81a7-990b72137e45/IMG_3023.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 39 ◎⁃◎ Systemic Innovation - Make it stand out</image:title>
      <image:caption>~ Systems Mapping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/e5be9bad-b17b-418a-b4a3-38b0854eb4ce/Brett+Macfarlane+Introduction+Extract.001.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 39 ◎⁃◎ Systemic Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/9/2/the-innovation-pathway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/be0ec1f4-16c4-4159-b68f-5cfcd92ccf1a/Innovation+Pathway.001.jpeg</image:loc>
      <image:title>Newsletter - The Innovation Pathway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/the-offsite</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c7c09dff-f419-46eb-b15d-43a52ffa8417/IMG_0100.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 38 ◎⁃◎ The Offsite - Make it stand out</image:title>
      <image:caption>~ The Stockholm Offsite</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/empowering-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/56d78b3e-d394-45da-9d50-3d334cd5fcc8/IMG_2407.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 37 ◎⁃◎ Empowering Innovation - An Executive Guide - Make it stand out</image:title>
      <image:caption>~</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/panic-or-prosper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/90c133d0-d8f7-4ef6-903b-c3870d38038d/IMG_7374.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 36 ◎⁃◎ Panic or Prosper - Make it stand out</image:title>
      <image:caption>~</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/smell-of-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/11b645dd-4f88-44a0-a611-844a13e8171a/IMG_4139.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 35 ◎⁃◎ The Smell of Innovation - Make it stand out</image:title>
      <image:caption>~</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1652956314799-TURR54IS0HH7XWB48PKD/IMG_4154.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 35 ◎⁃◎ The Smell of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1652956315567-JJMLBI2UQ84DJZQ7QJXV/IMG_4148.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 35 ◎⁃◎ The Smell of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1652956318011-1OISQ6W1LJSZBOLQ485A/IMG_4157+2.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 35 ◎⁃◎ The Smell of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1652956317434-DK26J2G3XIEZQ1X22MT7/IMG_4157.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 35 ◎⁃◎ The Smell of Innovation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/processing-feedback</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/f2e6dec4-684e-497d-b895-d5366e3bab7d/IMG_7833.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 34 ◎⁃◎ Processing Feedback - Make it stand out</image:title>
      <image:caption>~</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/innovation-cooperation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/0114d161-4215-4d01-aa4a-496423ebd050/B56BDC92-7AD8-46FF-8328-51532A18C458.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 33 ◎⁃◎ Why We Play the Innovation Game - Make it stand out</image:title>
      <image:caption>~</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2022/innovation-schools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/22930361-05b8-4203-9fee-45153e8b035d/IMG_2723.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 32 ◎⁃◎ The Eight Schools of Innovation - Make it stand out</image:title>
      <image:caption>~</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/4c396576-9747-48ad-99ff-7e174ca2a7a2/Screen+Shot+2022-02-19+at+2.40.33+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 32 ◎⁃◎ The Eight Schools of Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/how-to-be-a-better-innovator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/a42768f0-356b-4c87-9c68-97148c300702/IMG_2897.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 31 ◎⁃◎ How to be a Better Innovator: A 10-Point Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/integration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/e7555b5f-1eeb-4e28-aa68-06899c9237f3/IMG_0759.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 30 ◎⁃◎ Integration&amp;nbsp;&amp;amp; Application - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/3259d85f-1455-4b9b-8709-49c297582173/Screen+Shot+2021-12-03+at+4.18.19+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 30 ◎⁃◎ Integration&amp;nbsp;&amp;amp; Application - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/2b858196-781b-4b00-a40f-984d0f3f7c95/Screen+Shot+2021-12-04+at+12.52.09+AM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 30 ◎⁃◎ Integration&amp;nbsp;&amp;amp; Application - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/actualization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1635259943376-R5TYIJ35HFRSALXLR947/IMG_4110.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 29 ◎⁃◎ Actualization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1635259393782-ZFK41SKLIVUCODQ7BB2I/Screen+Shot+2021-10-26+at+3.42.19+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 29 ◎⁃◎ Actualization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/risk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1633084597550-AO7X7RP6WU7JXUFOPJC2/IMG_0004.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 28 ◎⁃◎ Risk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1633083881937-6Z2GY06J6A90S2MKYIYT/Screen+Shot+2021-10-01+at+11.24.22+AM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 28 ◎⁃◎ Risk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/exposure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1630771166710-ZY0BJOBKFQHU65W1L39L/L1040382+copy.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 27 ◎⁃◎ Leadership Exposure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1630771519731-HJFNQ0OF4NOSBFSEHHGS/Screen+Shot+2021-09-03+at+6.08.29+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 27 ◎⁃◎ Leadership Exposure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/autonomy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1627918225952-3Y5HSR5F189NXNJYVZHF/Screen+Shot+2021-08-02+at+4.30.05+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 26 ◎⁃◎ The Innovator's Autonomy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/outlook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1624111331892-2XZ5IQV19PY5IH9EBMZA/Screen+Shot+2021-06-19+at+3.01.14+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 25 ◎⁃◎ The Innovator's Outlook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1621085380175-XRUTVZW3E9345QTJQC9S/Screen+Shot+2021-05-15+at+2.27.41+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 24 ◎⁃◎ Innovation Leader, a Vexing Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/5/4/can-design-principles-influence-global-digital-policy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1620141914879-5V4EWJ682IELLO4PO7OH/v20-logo-r.png</image:loc>
      <image:title>Newsletter - Can Design Principles Influence Global Digital Policy?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/innovators-inner-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1618058296860-AMSIGCPCTIRF3FDUN8C4/L1040416.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 23 ◎⁃◎ The Innovator’s Inner World - The Innovator’s Inner World</image:title>
      <image:caption>Connecting Dots is a monthly newsletter that uncovers the hidden inner-world of change and innovation leadership. It is published by innovation educator, adviser and scholar Brett Macfarlane.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1618058671735-20VCYJUMQG1BJO0EKAM6/Screen+Shot+2021-04-10+at+1.44.05+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 23 ◎⁃◎ The Innovator’s Inner World</image:title>
      <image:caption>A Leader’s Inner World, Brett Macfarlane (2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1618058775306-WHQQK57OPNI00DKBOECJ/Screen+Shot+2021-04-07+at+6.23.56+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 23 ◎⁃◎ The Innovator’s Inner World</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/emotions-of-innovation-mzc9x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1615226379855-OWS5BB8JH0P19UEDHK6A/FCFFA07F-90F6-4C16-92DE-26F9EAE63D7B.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 22 ◎⁃◎ Research Introduction &amp;amp; Publication - The Innovation Leadership Map</image:title>
      <image:caption>Connecting Dots is a monthly newsletter that uncovers the hidden inner-world of change and innovation leadership. It is published by innovation educator, adviser and scholar Brett Macfarlane.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1615649793695-G30AW3YGFAH60SK2XXE7/Screen+Shot+2021-03-09+at+3.36.44+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 22 ◎⁃◎ Research Introduction &amp;amp; Publication</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/emotions-of-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1610199850615-VBMMS8GAT328FL9YSIRY/IMG_0427.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 21 ◎⁃◎ The Under- Explored Emotions of Innovation - The Under-Explored Emotions of Innovation</image:title>
      <image:caption>Connecting Dots is a monthly newsletter that uncovers the hidden inner-world of change and innovation leadership. It is published by innovation educator, adviser and scholar Brett Macfarlane.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/positively-frustrating</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1602686255755-PS6DZH7H279L2BIPF6RM/IMG_5755.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 20 ◎⁃◎ Positively Frustrating</image:title>
      <image:caption>Connecting Dots explores the psychology of digital innovation leadership. Published by digital innovation leader, educator and investor Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1602685840421-VJP0NHVC0TU628GSIC2N/Screen+Shot+2020-10-14+at+3.30.16+PM.png</image:loc>
      <image:title>Newsletter - Connecting Dots 20 ◎⁃◎ Positively Frustrating</image:title>
      <image:caption>Ref: Brett Macfarlnae</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2021/innovators-drive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1599570011300-3EQ645ONHNYYQ8BQCFI4/IMG_5352%2B2.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 19 ◎⁃◎ The Innovator's Fire</image:title>
      <image:caption>Connecting Dots explores the psychology of digital innovation leadership. Published by digital innovation leader, educator and investor Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/motivating-chage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1595752788912-MZEIGTQ02471W2DI2ZPG/L1040410.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 18 ◎⁃◎ Tolerance for Change</image:title>
      <image:caption>Connecting Dots explores the psychology of digital innovation leadership. Published by digital innovation leader, educator and investor Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/innovation-courage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1593699506093-19K9HHRMIKFPAYCXIITT/IMG_0727.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 17 ◎⁃◎ Innovation Courage</image:title>
      <image:caption>Connecting Dots explores the psychology of digital innovation leadership. Published by digital innovation leader, educator and investor Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/research-topic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1590911584233-UL636MQ0JDB110L3133Z/IMG_5962.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 16 ◎⁃◎ INSEAD Research Topic</image:title>
      <image:caption>Welcome to Connecting Dots where we explore the psychodynamics of digital innovation leadership. Published by digital innovation leader, educator and investor Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/courageous-confusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1590241159043-ZM9DNG91DVZ6MUBK37WX/IMG_0093.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 15 ◎⁃◎ Courageous Confusion</image:title>
      <image:caption>Welcome to Connecting Dots where we explore the psychodynamics of digital innovation leadership. Published by behavioural economist Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/behavioural-innovation5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1589538600549-BMLPJXYTQD4N7Y77YGQP/Adjustments.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 14 ◎⁃◎ Behavioural Innovation</image:title>
      <image:caption>Welcome to Connecting Dots where we explore the psychodynamics of digital innovation leadership. Published by innovation leader, educator, investor and scholar Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/1/holding-on-to-reality-dknnf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1587282738417-MV7X7JPD150F148GQ8X2/IMG_3023.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 13 ◎⁃◎ Ending Change to Start Transition</image:title>
      <image:caption>Welcome to Connecting Dots where we explore the psychodynamics of digital innovation leadership to bridge academic research and real-world practice. Published by innovation leader, educator, investor and researcher @INSEAD Brett Macfarlane. Subscribe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/1/holding-on-to-reality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1585484659021-NLAUPA9WLFWGOOLGE3GS/CPH_Journey_is_On.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 12 ◎⁃◎ Holding On to Reality</image:title>
      <image:caption>Welcome to Connecting Dots where interdisciplinary learning helps leaders innovate for the digital era. I’m Brett Macfarlane and this newsletter is a testbed for my INSEAD research into the behavioural and psychodynamic factors behind today’s innovation crisis and the coming revival.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/1/elaborate-and-listen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1581456462744-2NGAXOX3IF29DDK7R6BY/Adjustments.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 11 ◎⁃◎ Stop, Elaborate and Listen</image:title>
      <image:caption>Welcome to Connecting Dots where interdisciplinary learning helps leaders innovate for the digital era. I’m Brett Macfarlane and this newsletter is a testbed for my INSEAD research into the behavioural and psychodynamic factors behind today’s innovation crisis and the coming revival. Feedback welcome and please forward to two peers, it makes a big difference, thank you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1581454876943-VARZZMVDBGF1WY6CF8AZ/Screenshot+2020-02-11+at+21.00.19.png</image:loc>
      <image:title>Newsletter - Connecting Dots 11 ◎⁃◎ Stop, Elaborate and Listen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1581505227160-KW5H60SHU2SWEQTEOHPH/IMG_2468.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 11 ◎⁃◎ Stop, Elaborate and Listen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1581455151600-JSE20VT0CNUO8835OR8J/IMG_2453.JPG</image:loc>
      <image:title>Newsletter - Connecting Dots 11 ◎⁃◎ Stop, Elaborate and Listen</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/2/12/g8l936ial2dotqe7zb6qnvw3rggxmj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1581505657662-AR1ASA4BG2RFOT4V5AHZ/Joe.jpeg</image:loc>
      <image:title>Newsletter - Joe Macleod on Endings</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/1/23crazy-ones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1579093972155-8MCFIOB2CUN6AYBSGDM5/IMG_3034.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 10 ◎⁃◎ The Crazy Ones</image:title>
      <image:caption>Welcome to Connecting Dots where interdisciplinary learning helps leaders innovate for the digital era. I’m Brett Macfarlane and this newsletter is a testbed for my INSEAD research into the behavioural and psychodynamic factors behind today’s innovation crisis and the coming revival.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2020/1/1redux-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1577744147895-I6KPBDIS3OA1B447VQRE/IMG_1698.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots Redux ◎⁃◎ Look Back to Look Ahead</image:title>
      <image:caption>Welcome to Connecting Dots where interdisciplinary learning helps leaders innovate for the digital era. I’m Brett Macfarlane and this newsletter is a testbed for my INSEAD research into the behavioural and psychodynamic factors behind today’s innovation crisis and the coming revival.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/8/11/19/quantum-leadership-swnar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1575755908701-SX8EMOK850W4R5UZMTJM/7D5830FD-F528-4782-B5D6-6BB3F5B044BA.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 09 / This is Going to Hurt</image:title>
      <image:caption>Welcome to Connecting Dots where interdisciplinary learning helps leaders innovate for the digital era. I’m Brett Macfarlane and this newsletter is a testbed for my INSEAD research into behavioural and psychodynamic factors behind why we aren’t innovating more.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/8/11/19/quantum-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1572960507688-KUPZTH4YWT0AI8SJVJ0U/IMG_9758%2B2.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 08 / Quantum Leadership</image:title>
      <image:caption>Welcome to Connecting Dots where interdisciplinary learning helps leaders innovate for the digital era. It’s an experiment during Brett’s INSEAD journey. This edition we explore adaptive leadership and launch our interview segment with our inaugural contributor the futurist Nik Badminton.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/8/10/19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1570527759585-YKM03ZDI0W0RER7NOB7S/public.jpeg</image:loc>
      <image:title>Newsletter - Connecting Dots 07 / Unrealised Potential</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/9/5/0gdub0hu6soclpk85fkwb5ljyuxj7c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1567947033909-KODPOYAPLSVG5BFAMO0V/Image-1-1.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 06 / Innovation’s Process Paralysis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/3/24/connecting-dots-05-identity-crisis-xwr2y</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1564906221093-LDPQSGN2H5A922JEJBXJ/Image-1.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 05 / Fair Process and an Identity Crisis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/3/24/connecting-dots-04-artificially-intelligent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1562515019557-K7U72AQ87WZGLJYEC7ZN/Image%2B01-07-2019%2Bat%2B14.10.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 04 / Artificially Intelligent</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/3/24/connecting-dots-03-the-tyranny-of-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1559386568440-00PBG3QQJ5UXODHVFNWF/IMG_5472%2B2.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 03 / The Tyranny of Collaboration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/3/24/connecting-dots-01-systems-at-play-klajd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1557156159471-U4Y20L8SC7SVQ8QWTEC1/Screen%252BShot%252B2019-05-06%252Bat%252B2.26.55%252BPM.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 02 / Oh Man the Future</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/3/24/connecting-dots-01-systems-at-play</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1554036981311-TLNMHGWY5NGA3J4HIE7K/IMG_2799%2B2.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots 01 / Systems at Play</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/2019/3/9/connecting-dots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1552224972624-AD1BUJCPMLX5YAON3YJU/IMG_4037.jpg</image:loc>
      <image:title>Newsletter - Introducing Connecting Dots</image:title>
      <image:caption>Photo Credit: Let’s Go Freeriding (pictured: Philipp Baier, Adrian Hewlett, Julia Dujmovits, Brett Macfarlane, Gerry Haag</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/category/innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/category/business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/category/management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/category/News</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/category/leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/category/strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/digitalinnovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/digital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/progression</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/insead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/economics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/psychology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/blog/tag/psychodynamics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/perspectives</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/3c465b06-7bd7-4d16-9836-fa44518f67ee/175_KIL-1026.jpg</image:loc>
      <image:title>Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1551032895680-Y4QYCYJ28LKBDIB8EPSO/IMG_2276.JPG</image:loc>
      <image:title>Media - Creative Strategy at Ad Stars in Busan South Korea</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1551033119285-22KDFELJB64Z9UYQRSWI/3678735709_3166f2280f_b.jpg</image:loc>
      <image:title>Media - Storytelling with Artist/Author Douglas Coupland in Vancouver</image:title>
      <image:caption>d</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1551033150386-G11OFO3KLUQVMPJXKKWK/14409656_10157584508860249_7207867021695741753_o.jpg</image:loc>
      <image:title>Media - Media Disruption for Techstars in London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1551032856623-N3GC4EYSMXMQNBMF22NY/175_KIL-1026.jpg</image:loc>
      <image:title>Media - Exploration &amp; Courage for the IT Industry in Oslo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/bio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/37601f5e-4cae-45e7-bd5f-6babb198d654/Brett_Macfarlane.jpeg</image:loc>
      <image:title>Bio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1298cc66-4f44-4f37-8c91-06b7336ae5b8/TMF+2018.jpg</image:loc>
      <image:title>Bio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/a54cd8a6-ab74-4b5d-95ac-c15a71e4538c/54442000547_d18f16160c_o.jpg</image:loc>
      <image:title>Bio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/7806ce3f-d7c7-42fb-8982-9b3b16db3f62/174_KIL-9705.jpg</image:loc>
      <image:title>Bio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/6ca4c05f-4404-43d2-9693-56add904b790/Screen+Shot+2021-10-19+at+10.13.42+AM.png</image:loc>
      <image:title>Bio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/7d19da6d-f0ca-4452-b7f9-1344b0a0f89d/IMG_8357.jpeg</image:loc>
      <image:title>Bio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-17</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/programs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/bce041f6-da44-45a8-a540-bca7c1da422f/IMG_2407.JPG</image:loc>
      <image:title>Services Detailed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/756b4b30-bf35-4cc1-9284-7fe53823b4f0/IMG_0488.jpg</image:loc>
      <image:title>Services Detailed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1672792288049-RI40Y6KNZB27B1O3FJBB/P1010678.JPG</image:loc>
      <image:title>Services Detailed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389768327-88JIZU7IUQUI170OSGIJ/download-1.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389768327-JVWX4C2IBWXVLF55L3XR/download-2.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389768896-SF3Y886K0PHD6L9UCA2W/download-4.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389768894-O14P7HVFJWRCTTOGQIQX/download-6.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389769410-D2L1YWPWBI7LZ5ZMZEVI/download-3.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389769429-ZGN5GS39BE0SPF81GMZ0/download-5.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389770055-887PO429IMQLZTW70PZY/download.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1667389903503-7WYZLTOWF2MNDELKMJYO/download-7.png</image:loc>
      <image:title>Services Detailed</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/leadership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1651504408841-EMA4IPM14830BSA9Z1DX/IMG_4159.JPG</image:loc>
      <image:title>Transforming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5643eb6c-e076-416b-b371-1b1c76191281/Digital+Servies+WS+Skrapan-01.jpg</image:loc>
      <image:title>Transforming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/05e6b522-94e9-42df-a80e-e13154fe46f5/L1001140.jpg</image:loc>
      <image:title>Newsletter - Connecting Dots</image:title>
      <image:caption>The Innovation Leadership Newsletter</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/the-map</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/3259d85f-1455-4b9b-8709-49c297582173/Screen+Shot+2021-12-03+at+4.18.19+PM.png</image:loc>
      <image:title>The Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/2b858196-781b-4b00-a40f-984d0f3f7c95/Screen+Shot+2021-12-04+at+12.52.09+AM.png</image:loc>
      <image:title>The Map</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/tools</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/8cbebae2-2875-4fa7-a877-d4e050cb46ba/Screen+Shot+2022-08-09+at+3.18.28+PM.png</image:loc>
      <image:title>Innovation Leadership Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c7d5f9fe-a471-4fa2-849e-e0b94d1015a2/IMG_1279.jpg</image:loc>
      <image:title>Innovation Leadership Map - Make it stand out</image:title>
      <image:caption>INSEAD Systems Psychodynamic Research Colloquium 2021</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/coaching-innovators</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1651505780061-12TX8SYBS40ACLD632P6/IMG_0427.jpeg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/814a311c-4f63-4418-b1f5-4fdf3ba4974f/L1003239.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/individuals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1651502540276-O4HT1B4BK0Y5C3J2XJCQ/IMG_0004.JPG</image:loc>
      <image:title>Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/6ca4c05f-4404-43d2-9693-56add904b790/Screen+Shot+2021-10-19+at+10.13.42+AM.png</image:loc>
      <image:title>Training</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/approach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/ac96a233-d693-4566-b394-330536ccee72/D%26AD+Creative+Leaders+Programme+2025.jpeg</image:loc>
      <image:title>Approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/2dec89f2-dacd-4eef-b82f-16a28ce1d414/Brett+at+D%26AD+Creative+Leaders+Programme+2025.jpeg</image:loc>
      <image:title>Approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/shopify</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/f11be1cb-7fb3-45d0-8a09-ea84a87a8893/174_KIL-9705.jpg</image:loc>
      <image:title>Shopify</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/coaching-alt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1672792288049-RI40Y6KNZB27B1O3FJBB/P1010678.JPG</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1632292132225-K2JZD92I1BWDGRG4Y0K5/L1001140.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/756b4b30-bf35-4cc1-9284-7fe53823b4f0/IMG_0488.jpg</image:loc>
      <image:title>Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/f11be1cb-7fb3-45d0-8a09-ea84a87a8893/174_KIL-9705.jpg</image:loc>
      <image:title>Training</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/practices</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/assessment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/40c93309-a978-4e47-8479-84078f97f077/DSC04571.JPG</image:loc>
      <image:title>Assessment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/d87c3329-4358-4c3e-bb86-9640123387ab/IMG_0100.jpeg</image:loc>
      <image:title>Assessment</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/facilitation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/025a3af5-abc9-4922-b3d2-3a3a15c4a19d/Digital+Servies+WS+Skrapan-09.jpg</image:loc>
      <image:title>Facilitation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/b643429d-17c7-4145-8f09-55d68098a830/IMG_0061.JPG</image:loc>
      <image:title>Facilitation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1a3ebc81-b061-4bc8-9bf6-adbca089312a/TMF+2018.jpg</image:loc>
      <image:title>Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/4bed316e-bbf3-4685-a9ea-368f7fc6b29f/Revised_Figures+for+The+good%2C+the+bad+and+the+insightful+in+between.001.jpeg</image:loc>
      <image:title>Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/a54cd8a6-ab74-4b5d-95ac-c15a71e4538c/54442000547_d18f16160c_o.jpg</image:loc>
      <image:title>Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c0a93bc6-39c1-4a16-b998-5bd3f82a97b5/APA+2025+Poster+Final.001.jpg</image:loc>
      <image:title>Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/ac96a233-d693-4566-b394-330536ccee72/D%26AD+Creative+Leaders+Programme+2025.jpeg</image:loc>
      <image:title>Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/2dec89f2-dacd-4eef-b82f-16a28ce1d414/Brett+at+D%26AD+Creative+Leaders+Programme+2025.jpeg</image:loc>
      <image:title>Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/seminars</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/a43199c6-9500-4317-9f85-d27fa482f6e3/12884357-F569-4D91-AA76-281110938827.jpg</image:loc>
      <image:title>Seminars</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/2dc0d591-c59b-4233-aa3b-2e3c1eca2bac/IMG_9453.jpeg</image:loc>
      <image:title>Seminars</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/a8114c9a-974d-4a77-a1b8-2d2fd7ba898a/IMG_3950.jpeg</image:loc>
      <image:title>Seminars</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/rapha-rcc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/66ebaf42-63d3-415f-a264-499ebf164aaf/IMG_1079.jpg</image:loc>
      <image:title>Rapha RCC</image:title>
      <image:caption>Triple Crown - Photo Call</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5b5c6d17-570b-40f8-b035-4c1eea456e93/IMG_1142.jpg</image:loc>
      <image:title>Rapha RCC - Make it stand out</image:title>
      <image:caption>Ionna Beach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/aa28c377-a204-480d-966f-760e5cc3a670/IMG_0893.jpg</image:loc>
      <image:title>Rapha RCC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/11152f51-6cd4-4811-9ead-5cb17e3ec522/IMG_0880.jpg</image:loc>
      <image:title>Rapha RCC - Make it stand out</image:title>
      <image:caption>Grouse Gravel Grind - It’s the Descent That Gets Ya</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/4bed316e-bbf3-4685-a9ea-368f7fc6b29f/Revised_Figures+for+The+good%2C+the+bad+and+the+insightful+in+between.001.jpeg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/coaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/b25e45c4-56ea-483d-82b6-b5fd54a2f821/L1040410.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/5a3d130e-1b0d-4da2-8fef-5036e7af9033/IMG_4360.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/0a43dfc3-80f2-4bcc-8a59-668b68c0deaa/IMG_4332.jpg</image:loc>
      <image:title>Coaching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/a43199c6-9500-4317-9f85-d27fa482f6e3/12884357-F569-4D91-AA76-281110938827.jpg</image:loc>
      <image:title>Coaching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/company-hayden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410210555855-N29TNUAMCINE2SQE73XN/Spaces05.jpg</image:loc>
      <image:title>Company</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/read-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/careers-hayden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410211320490-406ZQFQSXK2C1HEM4F70/Wythe01.jpg</image:loc>
      <image:title>Careers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/websummityvr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/newsletter-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-27</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/cases</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/apa_2025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/c0a93bc6-39c1-4a16-b998-5bd3f82a97b5/APA+2025+Poster+Final.001.jpg</image:loc>
      <image:title>APA_2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/r-d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1660911334553-G04VAD2R4RVEFMPBV3PS/classic-dad-hat-black-front-62ff7edf74d30.jpg</image:loc>
      <image:title>Store - R &amp; D</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1660911335442-3LSAD6Z824EUPILLY9YT/classic-dad-hat-navy-front-62ff7edf76927.jpg</image:loc>
      <image:title>Store - R &amp; D</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1660911336149-8CPJ1AV66DLVV5NID96N/classic-dad-hat-pink-front-62ff7edf76b71.jpg</image:loc>
      <image:title>Store - R &amp; D</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/minimum-viable-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1660910680529-C2H0X7U1QRB1W346YY7X/classic-dad-hat-black-front-62ff7c52bc4be.jpg</image:loc>
      <image:title>Store - Minimum Viable Product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1660910681114-O21WYRVQPL52CWO7GZ1S/classic-dad-hat-navy-front-62ff7c52bdc86.jpg</image:loc>
      <image:title>Store - Minimum Viable Product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1660910681744-PTYSEU9FQZJ5QFEOGV89/classic-dad-hat-pink-front-62ff7c52bdec9.jpg</image:loc>
      <image:title>Store - Minimum Viable Product</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/recession-proof-lmtd-aww22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1658579494803-YMP9XMQL6AQM1R6FT20M/classic-dad-hat-white-front-62dbea1d949a3.jpg</image:loc>
      <image:title>Store - Recession Proof - LMTD AW/W22</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1658579495599-LIOMSOXHW356ZXGYIRLL/classic-dad-hat-black-front-62dbea1d95173.jpg</image:loc>
      <image:title>Store - Recession Proof - LMTD AW/W22</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1658579496607-HT56GPT2FISJTA1MKC7K/classic-dad-hat-navy-front-62dbea1d95293.jpg</image:loc>
      <image:title>Store - Recession Proof - LMTD AW/W22</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/recession-proof-lmtd-aw22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1658579115524-AE3T0E9QIEYMSCZA347N/classic-dad-hat-white-front-62dbe8a43cdcd.jpg</image:loc>
      <image:title>Store - Recession Proof - LMTD A/W22</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1658579116305-76S5SNCBLKRSLRXKZUAJ/classic-dad-hat-black-front-62dbe8a43f074.jpg</image:loc>
      <image:title>Store - Recession Proof - LMTD A/W22</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1658579117072-UAW2VP9J4WRM35R60NUL/classic-dad-hat-navy-front-62dbe8a43f298.jpg</image:loc>
      <image:title>Store - Recession Proof - LMTD A/W22</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/recession-proof-cap-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1656618368115-YA6S1I8AFJZ1AE87HLDR/classic-dad-hat-white-front-62bdfd7473ef0.png</image:loc>
      <image:title>Store - Recession Proof Cap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1656618370530-I2KGZHHTOPLBRDYPOKVF/classic-dad-hat-white-front-62bdfd74747e6.png</image:loc>
      <image:title>Store - Recession Proof Cap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1656618372743-ZK3VF8189UXSNZR1LVNS/classic-dad-hat-navy-front-62bdfd7474d28.png</image:loc>
      <image:title>Store - Recession Proof Cap</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/ice-breaker-cap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1656617783316-NM7YBZ7OZMPINSLNF10I/classic-dad-hat-navy-front-62bdfb2cc345f.png</image:loc>
      <image:title>Store - ICE BREAKER Cap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1656617784845-45HMPL4W8X9MB5W6W36J/classic-dad-hat-navy-front-62bdfb2cc4aa0.png</image:loc>
      <image:title>Store - ICE BREAKER Cap</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/recession-proof-cap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1656594978121-RIOG7ZR07LPY2LXMHNYC/Screen+Shot+2022-06-29+at+11.19.35+AM.png</image:loc>
      <image:title>Store - Recession Proof Cap</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brettmacfarlane.com/store/ice-breaker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c717f949d414956450c7b55/1656594784644-COS77FGHE07YF2SZUO4M/Screen+Shot+2022-06-29+at+11.05.17+AM.png</image:loc>
      <image:title>Store - Ice Breaker</image:title>
    </image:image>
  </url>
</urlset>

