Brett Macfarlane

Connecting the dots to help leaders, teams and organisations develop the products, services and culture of tomorrow’s business.



Brett is a corporate innovation leader recognised by over 200 creativity and effectiveness awards. With an athlete’s mind for continual progression and improvement Brett helps leaders, teams and organisations grow their innovation fitness to develop new digitally led products, services and brands.

A trained economist and former elite international alpine ski racing athlete and coach. Brett started his professional career using public service brands, programs and communications to drive positive societal behaviour change. This focus on behaviours thrived in the digital economy developing and launching products and services for some of the world’s most loved or trusted brands.

Brett has worked in leadership and strategy roles for some of the world’s most creative firms including Method, ustwo and DDB based in Vancouver, Paris and London.



  • American Express, Barclays, Bayer, BC Dairy Foundation, Boston Pizza, Insurance Corporation of BC, Jaguar Land Rover, Unilever (Lipton), Visa


  • D&AD Judge, Ad Stars Judge, Techstars Mentor, UBC Sauder School of Business


  • Hugh Jackman, Usain Bolt, Interpol, IOC, OBS, WME, Universal Records, Facebook, Google


Interesting Vancouver

Interesting Vancouver


Based in London with a home in Vancouver and heart in Paris. Now a recreational sportsman skiing, fishing and a member of the Rapha Cycle Club.

Founder of Interesting Vancouver in 2008, celebrating Vancouver’s creative potential.

Currently researching change and innovation leadership at INSEAD.